'Leverage' is different from 'use', in that 'leverage' largely means 'use', but also carries the implication that what you are using is something that only you, or a few other people have.
Therefore, when you say 'We're going to leverage our expertise in realtime multimedia' rather than 'We're going to use our expertise in realtime multimedia', it is clear to the person that you're talking to that you believe this is a relatively unique selling point, and that it's uniqueness is exploitable.
This implication also allows 'leverage' to be applied to areas where 'use' cannot be. For example 'We need to get some leverage on Mr Black to close this deal', referring to blackmail material. But that's a whole different story.
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Date: 2006-03-21 11:53 am (UTC)Therefore, when you say 'We're going to leverage our expertise in realtime multimedia' rather than 'We're going to use our expertise in realtime multimedia', it is clear to the person that you're talking to that you believe this is a relatively unique selling point, and that it's uniqueness is exploitable.
This implication also allows 'leverage' to be applied to areas where 'use' cannot be. For example 'We need to get some leverage on Mr Black to close this deal', referring to blackmail material. But that's a whole different story.