Enjoyable advertising
Aug. 8th, 2012 03:08 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
jackThe internet has made advertising almost synonymous with "bad". I was watching a film trailer, and thinking that's actually an example of advertising that I often like: film trailers vary a lot in quality, but at least they:
(i) are usually shown before a film in a cinema or on a DVD, where it's easy to skip them if you don't want
(ii) tell me somthing about the product that tells me if I want to see it or not
(iii) tell me something _new_, and go away after a few months tops
And it's sort of depressing that most adverts don't do any of that, they just say "BUY COKE!" Well, duh, a business that wants to sell something, what a surprise?
On the one hand, what other examples of good advertising are there?[1]
On the other hand, if the most successful and/or parasitic companies give massive subsidies to broadcast TV, etc, maybe that's a good thing after all?[2]
[1] Should I include things like freee dropbox? To some extent, DropBox presumably just wants to make DropBox, but presumably they also want to make money from it, so to some extent the whole free version of commercial software is a big advertising stunt, but one that is (a) effective and (b) makes my life actively better, so yay :)
[2] Pointless adverts are somewhat zero-sum. Apparently you can make things _better_ for the companies by banning advertising, because they can compete with competitors less to the same effect. Maybe advertising should be legally restricted to short, informative, text-only, and let people bid to display "coke" if they really want to?
(i) are usually shown before a film in a cinema or on a DVD, where it's easy to skip them if you don't want
(ii) tell me somthing about the product that tells me if I want to see it or not
(iii) tell me something _new_, and go away after a few months tops
And it's sort of depressing that most adverts don't do any of that, they just say "BUY COKE!" Well, duh, a business that wants to sell something, what a surprise?
On the one hand, what other examples of good advertising are there?[1]
On the other hand, if the most successful and/or parasitic companies give massive subsidies to broadcast TV, etc, maybe that's a good thing after all?[2]
[1] Should I include things like freee dropbox? To some extent, DropBox presumably just wants to make DropBox, but presumably they also want to make money from it, so to some extent the whole free version of commercial software is a big advertising stunt, but one that is (a) effective and (b) makes my life actively better, so yay :)
[2] Pointless adverts are somewhat zero-sum. Apparently you can make things _better_ for the companies by banning advertising, because they can compete with competitors less to the same effect. Maybe advertising should be legally restricted to short, informative, text-only, and let people bid to display "coke" if they really want to?
no subject
Date: 2012-08-08 11:01 pm (UTC)no subject
Date: 2012-08-09 08:42 am (UTC)